Tim Avery, the owner of Pitta, points out a Timor Flowerpecker during a tour in Indonesia in 2019.

 
“The international birding tour industry is a competitive space, and I believe over the next 4 to 5 years we will make an impact as a new face in the crowd, willing to take on challenging tours in unique places, and be wildly successful while doing so,” adds Avery. “Our vision is to maintain our high standard for quality and success as we continue to grow. Our core values reflect our understanding of our impact on the natural world and the importance of sharing that with people, expressing the need to protect the environment, supporting local and indigenous communities, and above all do so while being honest and earnest with our customers. It’s not just about running a business, but making the world a better place.”

Continuing to offer birding tours in Utah, Northern Nevada, Idaho, and Wyoming, Pitta has set itineraries to Baja, the Yucatan, Chiapas, and Oaxaca in Mexico; Bali & the Lesser Sundas, Java, and Sumatra in Indonesia. Future tours in Jamaica, Panama, Thailand, and elsewhere are also in the works. Pitta’s flagship Flammulated Owling Tour, which runs from Mid May to early August each summer, remains a customer favorite. The Mountain West Most Wanted Tour, featuring 10 of the most highly sought-after species in Utah, Nevada, and Idaho, has sold out twice every summer since 2017.

Besides the new name, the rebranding effort includes a top-to-bottom redesign of the company's website, graphics, communications, and correspondence. Pitta’s new brand includes a new logo, featuring the stunning Blue Pitta from Southeast Asia, and utilizes simple, bold colors and stunning graphics to emphasize their simple message, “We. Find. Birds.”